Drowned in Sound

Search



Alphabeat - This Is Alphabeat
25 votes
?
by Tom Edwards

Back in September last year, the office I work in was sent the CD of an up-and-coming Danish indie pop act, looking to play a handful of low-key showcase gigs. The band had just scored a hit their home country and EMI had picked them up for the rest of Europe, where they were to be launched the following spring.

That album, Alphabeat, was somewhat of a revelation: like an update of early ‘90s chart-bothering Swedes, Ace Of Base, only with a virtually unprecedented level of quality control for a modern pop record. Incredibly infectious, yet recorded with a palatable full-band line-up, you could imagine eight out of ten of those tracks breaking into the Top Ten come Christmas time, with only the most indier-than-thou begrudging them their success. (If you don’t like this band, you do not like pop music. Simple as.)

Fast forward a few months and Alphabeat have, as was entirely inevitable, become a sensation and are just about to release their album, This Is Alphabeat, to undoubtedly huge success. But, hang on a moment! This isn’t quite the album I fell in love with nine months ago. This Is… has been tinkered with; the tracklisting has been reconfigured; some have been re-recorded; some songs have actually been replaced altogether!

For the first three tracks that remain untouched from the original, everything seems fine and dandy. Three straight-up classics, two of which (‘Fascination’ and ‘Ten Thousand Nights’) you’ll know from off the radio by now, plus opener ‘Fantastic 6’ which comes over like a lost, delirious Thunderbirds theme song – a faultless call to arms. It’s not until ‘Boyfriend’ kicks in that cracks begin to appear in the flawless façade. Previously a rapturous girl-boy stand-off of a song that matched up to anything from Grease, this re-recorded version inexplicably ditches the main keyboard riff and piles on the cheesy synths, coming over more S Club 7 than Olivia and John.

From that point on everything becomes rather hit or miss. Slowy ‘What Is Happening?’ , with its ‘Lust For Life’-cribbing middle eight, remains awesome, despite the ugly string sections that have been unnecessarily pasted over the top, whilst an enthusiastic cover version of ‘Public Image’ is an inspired choice. The new inclusions, ‘Go Go’ and ‘Touching Me Touching You’, have novelty written all over them and take the place of the far superior ‘Into The Jungle’, one of their edgiest and best songs.

In the end, what was once an exceptional record is now merely a rather good one. That’s a real shame, but it can’t entirely derail Alphabeat and their purist pop vision.

  • Alphabeat 6 / 10
Words: Tom Edwards

re:

bracketed bit, second paragraph: BANG WRONG ACTUALLY


Why are "critics" really trying...

to sell Alphabeat as "credible" pop... besides one or, possibly, two songs, they're pap.

(Note to self: Stop using "" marks around everything. You prick.)


On Earth, I'm talking about...

Alphabeat, you know, the band that's being reviewed in this review.

Hope that clears things up.


marked down a score

poor show, DiS kids.


. . .

With good reason.


...

(indier-than-thou)


. . .

Me? Hardly. If Alphabeat were better this score would be better. If I'd have reviewed it, it'd have come in at a three. Four tops.


Four Tops are brilliant

Review them


I'd say...

... it's bad form to be posting that kind of stuff on here. It happens. And, in cases like this, with good reason.


more like

fucking 0/10

I mean, really??


With the exception of the last paragraph

Was that review written by the band's PR guys?


This is an aweful review

a blatant attempt by DiS to try and get rid of the pretentious reputation of the website. See! We can like popular music! Honest! Shit writing, too. "If you don't like this band you don't like pop music. Simple as." What a load of tripe.


Haha!

You're so right!


Hey, don't do that!

I nearly thought someone agreed with me!


I don't know that

a review has ever been published on DiS as an attempt to alter the site's reputation, or that anyone'd be dumb enough to think it could. Lots of writers, lots of differing opinions, kids. D'you think they sit around a table co-writing the reviews? This thread itself should answer that question for you.


The Great Indie Identity Crisis Pt.78697

If the reviewer gave it a certain score, surely it should remain? Why not ditch the review if it's not up to scratch..?


^ This

Otherwise, only the site editor should write reviews


Wrong

I don't impose an editorial impression on many reviews, only those I feel to be over the top, or not strong enough. It's important to ensure some sort of balance - 7/10 puts this alongside the last albums by Les Savy Fav and Modest Mouse.

6/10 is fair - reflects the reviewer's opinion that it's good rather than great, and means that I'm not pestered by people requesting I check this lot out after their "stunning" DiS review.


Maybe the reviewer would put this alongside

the last albums from Modest Mouse and Les Savy Fav? Surely that difference of opinion is why you don't have just one person doing all the reviews.

You are editor Mike, so essentially can do what you want. But your argument doesn't really stand up.


Maybe he would.

But he'd be wrong.

Nobody among the core staffers likes this at all.


maybe the

"core staffers" should just write ALL the reviews then.


They do write 80% of them.

Keeps things in check, generally.

I don't know why I'm dragging this out.

*ends*


How can he be "wrong"?

You've mentioned before that many of the core staffers don't like post-rock, and you love it. I struggle to believe you've marked down reviews of bands like Yndi Halda or This Will Destroy You because of that


..

"Classic Diver band".

Alphabeat are guff. fini.


There is plenty of evidence to suggest otherwise

and that is really besides the point


End of paragraph 2

Who let Lee McQueen in?


This tops it all

What a load of bullshit this review is. Are you actually serious on this site giving alphbeat, yes ALPHABEAT, the same mark as a coldplay album?! Ive never heard so much crap. A band that have brought music forward leaps and bounds given the same mark as a band that will be gone and never remembered again in about 6 months if that. Alphabeat album is awful, theres nothing indie pop about it, its just shit pop. Whereas viva la vida is an amazing album.

You need to have a rethink and stop being so pretentious.

Also a monkey could have written a better review.

Thank You.


<3


oooooooo

Fascinating


...

Coldplay "A band that have brought music forward leaps and bounds"?

What madness is this?!


Parachutes and A Rush Of Blood...

Are 2 amazing albums and have influenced a lot of bands that you lot on here follow like a pack of sheep.


bon iver

laura marling, the national...


Sorry

I could have sworn you just claimed The National to be influenced by Coldplay... I must have been mistaken.


Sorry

I think this website just placed alphabeat and coldplay records on the same level...i must be mistaken


Coldplay made

half a good album to begin with, plus a couple of other songs not on the album that I quite liked. They then turned into a castrated U2 and their singer spent the rest of his career thus far spinning in dazed circles under some pretty lights, waving his arms about and cooing "ooooh, the pretty lights..."


^this

I couldn't work out if that was sarcasm or not. Come on everybody, Alphabeat are not really that bad.


i don't understand this site

not one person here could get round to reviewing oceansizes sublime third album (just an example) but you're right in there with an alphabeat review.


Boyfriend

I happen to agree completely with this review, especially what the dear Mr. Edwards says about the new version of "Boyfriend" - they ruined that song on This is Alphabeat.





© DrownedinSound.com | From the Archive - DiScover: One More Grain