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New mag alert: Amped turns up the volume

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by Anthony Gibbons
Amid news of a sales increase in music magazines, a new title was launched, namely Amped.

The Brighton-based, national title, launced in July, is according to publishers theretheremedia: "a new monthly magazine dedicated to music, DVD, games and gadgets in sumptuous colour."

It's available at selected supermarkets and free with Loot magazine. The August issue (front page, pictured), out now, includes articles on Clor, Goldfrapp, Gorillaz, Mylo, plus a plethora of news, reviews, and competitions.

Looks pretty, doesn't it?

DiScuss: Sales may be on the up, but don't publishers remember the bursting of the music mag bubble a few years back, when X-Ray, Bang and more bit the dust? Are there any mags out there treading a fine line between an exclusive audience and financial ruin?


New mag alert: Amped turns up the volume

I think all mags tread that line for the first year of their existance, and god knows, there is space for a decent monthly with decent & lengthy editorial aimed at what was once the "NME market".
I'm glad they're at least trying, hopefully it covers some lesser knowns too, coz the cover stars are dullsville.

New mag alert: Amped turns up the volume

Bang was great when it started but it did seem to lose something after the first few issues. Did they have a launch team which was replaced?

Re: New mag alert: Amped turns up the volume

The editorial team changed after issue 4.

Re: New mag alert: Amped turns up the volume

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New mag alert: Amped turns up the volume

I really hope something good turns up because Q has always been limited in scope but at least used to be a decent read, but now it's rubbish and there's not much else along those lines. Bang and X-Ray were both pretty good I thought... I just want Select back.

Re: New mag alert: Amped turns up the volume

To clarify... I'm talking about relatively broad-based music publishing. I realise there's plenty of niche stuff, but I would like to see one decent music magazine aimed at 'the masses'...

Re: New mag alert: Amped turns up the volume

True, true... all of the big sellers - Mojo and Q specifically - have something that'll sucker me into buying it, but then I'll realise that there's fuck all esle of worth there. I mean, does this month's Mojo REALLY need all that Dylan stuff? Overkill, much? I really like Bob Dylan, but I couldn't read every article about him in that issue. And the Kraftwerk piece was dull dull dull.

Top marks for slipping Black Mountain in though: WHOOSH!

Re: New mag alert: Amped turns up the volume

It'd be less of a problem if mags like Mojo and Uncut didn't seem to have a Bob Dylan retrospective issue every other month.

Surely there's not much left to say now?

New mag alert: Amped turns up the volume

Mojo and Q = zzzzzzzzzzzzzzzzzzzz in my opinion.
Old hoary has been bands for dadrock music deadenders.

NME could have sun ino the same target market but has stood its ground and I'm glad numbers have gone up for them as I don't think they've played it safe.

Now X-ray was too far ahead of the game for its own good - I remember reading about Franz in their pages (before any other) just before they came on in a tent at Reading Festival two years back.

I think X-ray would have flourished last year - it bit the dust too early.
Bring back something like it!!!




New mag alert: Amped turns up the volume

I think Mojo & Uncut go through swings in quality, it depends on who's writing.
New magazines are always great because they do what they do what they really want before they realise it doesn't sell.
Q sucks a fat one, it's a middle management magazine for people who listen to Pink Floyd doing 65mph down a country lane in their BMW. Hundred tracks you must download this month etc. pish.

New mag alert: Amped turns up the volume

I love NME. It rules.

New mag alert: Amped turns up the volume

I imagine Mojo being read by the kind of old folks who wear tie-die headbands to disguise their baldness.

Poor old Select, I used to love it. It all started going wrong when the logo changed from red to black if you ask me...

New mag alert: Amped turns up the volume

Interesting how Metal Hammer's sales have gone up and they've survived because they've really gone for the niche market. I think general music magazines like Q might suffer because of this.

New mag alert: Amped turns up the volume

i miss logo magazine.

New mag alert: Amped turns up the volume

I bought Zero - a brand new mag by some guy who dresses up ats Kiss. It's fucking chronic. Total vanity project. You know something's bad when the editor writes half of it.

NME is good, everyone thinks it's really cynical but if you actually read it all it does is big up bands they like.

Q is awful. I've read that mag for years and have just stopped buying it. Five stars for the Coldplay album... Pander with a capital P. And some feature on a band plucked from the front of the NME to show they're down with the youths.

Mojo is good - it's the only massive mag where you'll suddenly get a five page feature about some reggae studio in Jamaica. And the reviews are genuinely lead by what the staff like. E.g. page review for Richard Hawley. Would Q do that?

Uncut is OK but oo much movie stuff. Just personal taste I guess.

Notion is quite innovative and wonderfully designed. Hope that one keeps going. Should drop the fashion stuff though.

Re: New mag alert: Amped turns up the volume

And the reviews are genuinely lead by what the staff like. E.g. page review for Richard Hawley. Would Q do that?

I personally hate Q but I read it at work the other day and they did have a surprisingly large review of Mr Hawley's new album.

New mag alert: Amped turns up the volume

Does anyone remember the fortnightly mag "Flipside" that was meant to take on NME and MM? Brill while it lasted but they had no idea how to finance themselves. Babes in the woods.

New mag alert: Amped turns up the volume

Wasn't there an xbox game called Amped. The instruction leaflet was in a magazine style. Surely Microsoft wont sue?

New mag alert: Amped turns up the volume

Also does anyone rember rip and burn. that sort of stopped after 3 issues.

Re: New mag alert: Amped turns up the volume

Isn't that still going?

Or has my local newsagent had the same issue on it's shelves for the last six months?

New mag alert: Amped turns up the volume

A music monthly that panders to the masses? That's the last thing we need in my opinion.

We need to flush out better writers and start something really cutting edge - niche in regards that it deals with emerging talent and doesn't follow fashion, it sets it. (But not in the NME sense of creating trends to sell copies) Genuine comment on genuine bands.

Easier said than done though I guess.

New mag alert: Amped turns up the volume

flush out better writers? you mean bring worse ones in?
so have you read the nme over the past couple of years?

New mag alert: Amped turns up the volume

I notice that theres a O.C exclusive advertised on the cover. Oh i must have it.

New mag alert: Amped turns up the volume

This looks piss-poor, I must say. Methinks I'll keep buying Rock Sound, thank you VERY much.

oh dear

i think this magazine has pre-emptively destroyed any credibility it might have had by having an article about goldfrapp. for the love of god, would someone eliminate that woman and her mediocrity??