DiScuss: Is this 'milestone' important to the UK music scene? How will it affect the development of new artists? Should more record stores stop stocking CD singles altogether?
DiScuss: Is this 'milestone' important to the UK music scene? How will it affect the development of new artists? Should more record stores stop stocking CD singles altogether?
Death of the single, continued...
Re: Death of the single, continued...
To that I would add that over the entire two days of industry seminars the single most discussed issues were ipods and downloading.
It astonished me to even hear the heads of even independent labels (the larger english ones in fact) wasting their breath on subjects like the indies negotiating their distibrution deal with itunes. Why should I go to the itunes website?Why can't I feed my ipod from the rough trade website instead?
No one actually talked about music.
Why am I surpised?
Because these subjects ar OLD. They were obsessing about downloading now when all of this new industry comes directly from the result of one 18 year old in his dads garage playing on the computer and making his own website (Napster)
So that was 5 years ago - what are the 18 year olds doing now? They are forming bands that are going to get their music to people in ways not even yet dreamt of.
With or without the aid of the music industry I might add.
How about every band having a website where you can download tunes to your mobile/mp3/watch/dv3player and have it charged like a call on your phone bill.
Could happen
So what then for the single?
Well, the single and accompanying video will go back to being more of an advert for an album or for an artist in general. Frankly most artists make more off the broadcast royalties (if they are the songwriter etc.) for a single than they do off the mechanical royalties (the actual physical CDs).
So?
Well, if all goes good, the quality of the single and video package should increase as revenue is recouped through dvd sales. Surely the DVsingle is next but that will be downloadable at some point too.
IF it goes good depends on the artists themselves making sure they understand a little about the industry and its nefarious trap doors. For this they need good managers. And a good manager is one that can step around the industry as well as cut in to it.
Your manager should know this - despite all the fuss about downloading, the sales of CD ALBUMS in the UK in 2004 was the highest ever.
Rock on!
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It's all good news for live music and that surely is a positive thing.
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Album sales are up, and so are takings from live performances.
If there is to be any future in the single format it needs to be competitive with the price of downloads (like £1) and include the video as an MPEG, since what is the point in making a video if it is lost in the archives of MTV (or worse, the mailroom). The only reason to but a single as opposed to a download is because of the package, because you have some interest in the actual physical product.
However... this is much more to do with mainstream pop/rock than the alternative world. Alternative/Indie/Metal/Whatever fans are more likely to want to buy a physical copy of a record of a band they are devoted to and more likely to be completist about bands, owning all of their records.
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now bands like hope of the states are doing the same thing.
if a bands website has just one thing it needs to have a forum.
x
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Otherwise you are cutting people off from access music. More than likely they will be the worse off who cannot afford the technology.
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It must be true. Sean told me.
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The music will prevail.
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it's how the music is made that interests me, not how it's sold.
couldn't give a shit.
that's just me though.
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What will happen to b-sides? What will happen to great cd single artwork? What will become of merrily skipping down to your great, pokey old record shop and buying a single? What will happen to trying to hide godawful past single purchases from friends and relatives?
I still watch Videos and DVD's. I still buy Vinyl, download and every now and then buy a tape. I take photos with black and white film and colour.
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They do actually sell, 'cos yeah some indie-kids are wierdo obsessives who NEED the physical product (I know I am).
Actually the free downloadable versions of the songs on the 7" singles seem to help sell them, which is the reverse of this argument. Granted, this is an anomaly.
One day we'll all have music beamed directly into our heads via brain-interface-chips. iBICs I shall call 'em and make billions.
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I've only got so much room and so much money. CD singles used to be worth it if you liked the artist, even if you had the album. Now I've got to buy a track I already have TWICE just to get everything and pay TWICE as much... for the same amount of stuff I used to get on a single CD.
I apologise for the fact that this all looks very boring when written down, but it certainly explains why I buy less singles now and I know I'm not the only one.
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And the 2 track ones being £2 isn't especially useful as most singles that I bought were £2 before anyway,e ven with 3 tracks.
The only improvement with the most recent changes was in making DVD singles less of a total waste of money
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Downloading becoming the premier market for promoting albums is probably the ideal situation for record companies, it makes them more money. Hell, they've probably envisioned something like this since they realised that the single was a loss leader, they've just had to wait until now for the technology to catch up.
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This is the problem I have with this whole issue - downloads are great, but if I'm going to pay for them and only have less space on my computer's memory to show for it, I don't see why any of the money I fork out should go to anyone but the artist and those directly involved in the production. The fellows who expend effort and time to bring us music should be rewarded, that is the underlying principle of copyright law and yet it is thwarted everyday by record companies who a) coerce artists to sign away many of their basic rights in relation to the music they produce and b) and insult to injury by paying them pittance for the privilege.
Rah rah rah bloody rah!
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If they can come up with a way of combating piracy of downloaded tracks (ie. if you downlaod it, you can't copy it to someone else) and the prices are reasonable then good. Music should be a live event and it's clear that the birth of downloadable music has heralded a real revival in live music as something that is important, perhaps more important than the poxy video for the single.
What really would shake up the music industry would be a change of mind that stopped all the fragrant wasting of cash on singles, money being pumped into live music and self-sufficiency for bands to record and release.
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Artists today are just spoilt. John Frusciante has only gone and put out like 10 albums this year so it can still be done.
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Someone earlier (I think it was Chris) was talking about the cost of the videos. Surely the labels shouls stop making expensive videos then, you can make a good video for less surely. I mean an entertaining video is all well and good but surely people watch videos for the music mostly.
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For me, CD singles are particularly special - I even have a sizable 7" collection, which may work against me in this instance since it kind of tends to prove I'm still in the stone age. There has been a huge number of bands I've got to know about through singles: finding them in indie record stores and having them recommended to me by anyone who happens to be in the vicinity; being given them by dedicated music fans who just want to ensure that the legacy of what is one of THOSE bands lives on; chancing across some interesting artwork in a market and playing the single to discover a musical equivalent to that art... I owe a lot of pleasure to CD singles, especially since, as a fifteen year old, I'm barred from the majority of decent clubs, bars and even concert venues, causing chance finds of singles to be my main medium for discovering great new and old music.
Yeah, ipods are more convenient, in the long term they're more economical, they're incredibly fashionable, they're a sign of affluence and I guess it's easier to download a track off the internet than it is to traul through boxes of peoples' old crap in the hope of finding one or two gems, but I enjoy the hunt, but you can't always count on download sites to provide you with a band that's exciting and new to you, one that just might be one of THOSE bands. You won't be finding many hidden treasures from the punk-era or britpop you've never heard before that sounds like a pogo stick charged with amphetamines, or a beautiful soul ballad that wasn't even released in the UK from the 60's.
I don't have an ipod, although I have used one and it was very nice and shiny indeed. I have an MP3 player, but all I've done with it so far is transfer singles and b-sides from bands no one I know - certainly not in fucking Bromley - has heard of onto a different format, so I'm sure I'm totally missing the point of this music revolution everyone else seems to be enjoying so much. I think that downloaded music is a good thing, undeniably, and it works for a lot of people. With downloaded music, songs are appreciated individually, and that can only be a positive sign. It means that perhaps the senario where we hear one song that we like from an artist or group and buy their whole back catalogue (which includes nothing even half as good) might be a less frequent occurance, and maybe no one will be able to put out any old crap - it'll all have to be decent as far as their standards go, because if there's no artwork to tempt a buyer and no B-side, the song's got to be good to be successful - in theory, anyway.
The last time I said all of this I was told that my opinions displayed 'a lack of marketing knowledge and any valid point'. Maybe the person that said that was right, but I though I'd put them out there anyhow.
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Albums are still going strong and as long as there are people who care about things like social and cultural heritage and - at least - decent packaging we will never really lose them.
Fact is downloads are cheaper and easier, and - contrary to what the majors were trying to have us believe - people will pay for them. If they "replace" CD singles it would be no great loss.
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People probably want albums instead, that's all.
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Wooh.
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bands some tips for you: make good B-Sides.
release EPs with tracks you wont find on your album.
make them cheap, £1/£2.